Help Customers Choose the Right Product
Femtielva is a product guidance platform. Every customer gets the same expert guidance your best salesperson would give. We ask what they need, match them to products that fit, and explain why.
Why It Matters
Turn Visitors Into Buyers
When customers get the right help at the right moment, they stay, buy, and come back.
- More Sales
Shoppers who get relevant guidance buy instead of leaving to research elsewhere
- Fewer Returns
When customers understand why a product fits their needs, they buy right the first time.
- Happier Customers
Clear recommendations build trust — and long-term loyalty.
The Technology
Guidance You Can Trust
Every recommendation is grounded in real product knowledge — not guesswork. Customers get a clear, reliable answer instantly.
- No Hallucinations
Recommendations are based on structured logic and scored suitability. Same input. Same result. Every time.
- Instant Responses
Product matches are computed in milliseconds, keeping the buying experience fast and fluid.
- Built on Domain Knowledge
Real category expertise is encoded into the system — from how products differ to what actually matters for each use case.
The Customer Experience
From Overwhelmed to Decided
Search helps customers find products. We help them choose.
- Needs-Based Matching
We ask the right questions to understand what the customer is trying to achieve — then surface the specific products that fit.
- Meaningful Comparisons
We highlight the specific differences that matter for the customer´s unique situation, making the final choice clear and easy.
- Validated Decisions
Every recommendation comes with a clear explanation — including honest trade-offs. Customers understand why a product fits, and buy with confidence.
Actionable Insights
Understand Your Customers
Every guided session captures what customers need, what they ask, and how they decide — straight from the source.
- Customer Needs
What customers are looking for, in their own words. Which intents are most common — and where your catalog falls short.
- Questions & Hesitations
What customers ask about your products, where they get stuck, and where they leave without buying.
- Decision Patterns
How customers weigh their options — which features drive the choice, what trade-offs they accept, and which products win head-to-head.
Integration
Two Ways to Get Started
Add a script tag to embed buying guides built in our platform, or use the API to create your own experience. Either way, you can be live in days.
- Script
Embed a buying guide on your site with a single script tag. Build and manage guides in our platform — no development needed.
- Headless API
Full headless access to the guidance engine. Build your own UI, integrate into existing flows, or connect the same guidance to chatbots and agents.
const result = await femtielva.guide({
category: "televisions",
context: {
room_brightness: "bright",
viewing_distance: "4m",
primary_use: "sports"
}
});
// Returns:
// → next_question (if needed)
// → recommendations (with scores)
// → explanations (why each fits)
// → trade_offs (honest limitations)Ready to guide your customers?
We are currently onboarding a limited number of e-commerce brands to our early access program. Join us and be among the first to eliminate choice overload with AI-native product guidance.